Why Sales Teams Need Modern Prospecting Platforms
Cold calling static directories is no longer effective. Modern B2B selling requires timing and intent signals: reaching out when a target company hires, secures funding, or changes leadership.
1. Vainu
Best for: Enterprise sales teams needing CRM integrations with large data enrichment footprints.
Powerful filtering and integrations, but requires significant annual contracts (60,000–100,000 SEK+).
2. Goava
Focus: Automated lookalike lead suggestions and news monitoring for teams with high budgets.
Goava analyzes CRM customers to recommend similar firms. However, it requires rigid 12-month annual contracts from 3,250 SEK/month per user (39,000+ SEK/year per rep), often lacks direct decision-maker dials, and has zero coverage of Sweden's 33,000+ housing associations. Modern sales teams increasingly switch to Prospektbasen for real-time JobTech signals and flexible pay-as-you-go pricing.
Read our in-depth comparison: Prospektbasen vs Goava (2026 Comparison) →
3. Upsales
Best for: Swedish B2B teams looking for an all-in-one CRM combined with native prospecting.
A proven Nordic CRM with prospecting add-ons, ideal if you want everything consolidated in a single platform rather than integrating separate intelligence layers.
4. Dun & Bradstreet (formerly Bisnode)
Best for: Credit risk evaluation, compliance checks, and complex international corporate hierarchies.
Unmatched credit data depth, though less agile for modern outbound reps seeking fast buying signals and instant contact enrichment.
5. Prospektbasen.se
Best for: Teams demanding maximum agility, real-time JobTech signals, native Upsales/HubSpot sync, and unmatched BRF coverage.
Prospektbasen operates on a transparent Pay-per-credit model. You only pay for the leads and contacts you actually unlock, with zero lock-in or annual contract mandates. Includes 33,000+ verified housing associations (BRFs) and 1-click export to Upsales and HubSpot.
Want to master the full outreach methodology? Explore our comprehensive B2B prospecting playbook.